Silicone, Soft TPE, or Flocked — How to Choose the Right Soft Touch

When you use a cosmetic product, the applicator is often the first point of contact with your skin.

For your brand, this touch matters. It is one of the first ways to connect with the customer.

By changing the way a product is applied, the applicator tip can do much more than simply dispense the formula.

Three common tip types — silicone, soft TPE, and flocked — each offer a different touch and application experience.


01 Silicone Tip: Soft and Skin-Friendly

The skin around the eyes is delicate. When applying eye cream or eye serum, you pay more attention to a soft and gentle touch.

The soft silicone material provides a more comfortable application experience.


·Soft Touch


The soft silicone tip follows the skin and helps reduce pulling during application.


·Smooth Application


Simply squeeze and apply. Your fingers stay clean, and the product spreads evenly and smoothly.


·Clean and Hygienic


The silicone tip closes tightly with the tube opening. This helps keep the tip clean.


Best for: Eye Cream | Eye Serum | Lip Gloss | Sensitive-Skin Products


02 Soft TPE Tip: Easy to Apply

The shape of the lips is not flat, so the applicator needs to fit the lip shape well.

The soft TPE tip follows the curves of the lips and makes the product easier to spread.


·Soft and Flexible


The soft TPE tip fits the lip shape and provides a more comfortable application experience.


·Easy to Control


The amount of product coming out can be clearly seen, making it suitable for both light and full application.


·Different Tip Designs


Different angles and tip shapes are available to meet different product designs and usage needs.


Best for: Lip Balm | Lip Gloss | Lip Serum | Other lip care products


03 Flocked Tip: Smooth and Even Application

For both liquid and cream products, applying the product evenly is also important.

The soft and fine surface of a flocking tip helps the product spread naturally and evenly.


·Velvet-Like Touch


The soft flocking surface helps spread the product smoothly across the skin.


·Soft Application


The flocking tip slides easily. It does not pull the skin, so it feels gentle on sensitive skin.


·Flexible Options


Different tip shapes can be selected according to the formula and how the product will be used.


Best for: Concealer | Lip Gloss | Eyeshadow | Lip Serum | Other thick formulas


04 Conclusion: From Touch to Experience

The applicator tip connects the product, packaging, and skin.

Different materials, surfaces, and shapes can create different application experiences and meet different product needs.

At UDN, we continue to explore different combinations of materials, structures, and applicator shapes to create more comfortable and intuitive user experiences.

We provide packaging solutions for different product formulas and different usage needs.

Contact us to discover more packaging cases and design inspiration.

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