
“Healing” Packaging: Key Insights from CBE China Beauty Expo 2025
The Rise of Emotional PackagingVisitors to the expo highlighted three consistent demands: packaging that feels soft to the touch, offers a comfortable user experience, and provides a visually soothing appeal. UDN’s sensory design innovations—such as soft-tip tubes, mini flocking tubes, and dual magnetic click tubes—emerged as the most sought-after samples,…