
2025 New Insights into Beauty Brands Going Global: Why Eye Makeup Is Stealing the Spotlight
In a world where beauty trends shift with every swipe, the industry is constantly reinventing itself. This year, eye makeup takes center stage. According to ZeXi Co., Ltd.’s 2025 Cosmetics Market Trend and Category Analysis Report, eye makeup has — for the first time — surpassed lip products in market share,…








