The Rise of Emotional Packaging
Visitors to the expo highlighted three consistent demands: packaging that feels soft to the touch, offers a comfortable user experience, and provides a visually soothing appeal. UDN’s sensory design innovations—such as soft-tip tubes, mini flocking tubes, and dual magnetic click tubes—emerged as the most sought-after samples, signalling a clear market shift. This change marks a move away from packaging that is merely functional toward designs that foster a deeper connection, blending practical use with brand identity and emotional resonance. Today’s consumers expect their beauty products to deliver more than just results; they want an uplifting, therapeutic experience.
Consumer Behaviour and Market Insights
Supporting this trend, the “Emotional Empowerment, Design Rebirth – 2025 Beauty Packaging Design Trend Report” reveals that 65% of young consumers are willing to pay a premium for packaging that expresses emotion. Terms like “healing style,” “gentle colours,” and “skin-friendly touch” are gaining strong traction in consumer preferences. Colour psychology plays a vital role here. Pantone’s 2025 Colour of the Year, “Mocha Mousse,” was chosen for its warm, comforting vibe, evoking a sense of a gentle embrace. Beauty brands are increasingly integrating soft-touch materials, 3D visuals, heat-sensitive layers, and interactive elements to create tactile experiences that emotionally engage users.
UDN’s Innovative Response
At UDN, we’ve embraced this shift with our “Soft Touch” printing technology, which applies special coatings to produce silk-like surface textures. This innovation enables brands to craft holistic healing experiences that align perfectly with plant-based and natural product positioning. Our current range—including soft-tip tubes, smooth-touch mini flocking tip tubes, and soothing massage tube heads—has received outstanding feedback for user comfort and sensory appeal. These solutions are a perfect match for the growing “healing” and “soft-touch” packaging trend.
Looking Ahead
CBE 2025 confirmed that packaging has evolved into an emotional interface between brands and consumers, far surpassing its traditional role of product protection. By continuously innovating in materials, structural design, and trend analysis, UDN empowers brands to create authentic sensory experiences that resonate with today’s diverse aesthetic and emotional needs. Healing-focused packaging offers a powerful opportunity for brands to stand out in a competitive market where emotional connection drives loyalty and justifies premium pricing.
