In the past, jar packaging had some common problems.
Consumers had to scoop product by hand, product was often left in the jar, and the packaging was not easy to carry.
From jars to tubes, packaging is evolving to make beauty routines more convenient, intuitive, and versatile.
01 Easy to Carry: Making Skincare More Convenient
Consumers now use skincare products in more situations.
They want products to be lighter, more compact, and less likely to leak.
UDN Packaging Inspiration
·Mini Tube Series
Mini and portable, with precise dispensing for travel-size and portable skincare products.

·Oval Tube & Ultra-Slim Tube
The thin design saves space and is easy to carry.
It is suitable for travel and fitness.

02 Easy to Use: Making Skincare Simpler
When consumers are in a hurry during their commute or take care of their skin before bed, they all want the same thing.
Easy to open, easy to use with one hand, and easy to control the amount.
UDN Packaging Inspiration
・ピンポイントチューブ
1回押すごとに1滴。.
Precise application with a controlled amount to help reduce waste.
It is suitable for precise application products, such as foundation and concealer.

·One-piece Tube
Integrates head and cap to reduce steps.
It is suitable for daily care products such as sunscreen and hand cream.

·Soft-Tip Tube
The slanted nozzle design dispenses a controlled amount.
It is suitable for lip care products such as lip balm and lip masks.

・ポンプチューブ
External spring design reduces opening and squeezing steps.
It is suitable for products such as face cream, foundation, and sunscreen serum.

03 One Tube, More Functions: Creating More Possibilities
Consumers are increasingly looking for multifunctional products that make their beauty routines simpler.
With a double-chamber design, one tube can hold two different formulas.
UDN Packaging Inspiration
・チューブ・イン・チューブ
2 Tubes combine in 1, double-chamber design for multiple functions.
Formulas meet at the opening when dispensed, meeting different skincare needs.

·Side-by-Side Tube
Two tubes placed side by side store different formulas separately.
Each dispenses evenly through its own opening, making the ratio easy to control.

04 Conclusion

Tubes are continuously adapting to consumers’ changing needs—from easier carrying to simpler use to more functions.
UDN explores innovative tube structures, materials, and functions to provide packaging that combines better experiences with innovative design.
Contact us to discover more packaging cases and design inspiration.



