A new photo-sharing trend is gaining popularity on social media: Girl Grip.
People naturally hold things they need when going out, such as phones, glasses, keys, and beauty products, in their hands. This creates a relaxed and personal style for social sharing.
But behind this trend lies a bigger question for brands:
What kind of packaging is more likely to become part of consumers’ “Girl Grip”?
01 Lightweight and Easy to Carry
As beauty products become part of everyday life, consumers are looking for packaging that is lightweight, portable, and easy to use on the go.
Lip products are typical examples of beauty products people carry with them.
UDN offers portable packaging solutions for lip products.
·Luna Tube
The 13mm small-diameter tube makes it easy to carry, transparent TPE tube tips provide a soft, comfortable application experience.
Suitable for lip balm, lip gloss and lip serum.
·Flocking Tube
Comes with an applicator tip for easy use. The tube provides a comfortable experience and stays clean after use.
Suitable for lip gloss, lip serum and other care products.
For products used on specific areas, such as acne care and concealer, consumers also value quick, precise, and convenient application..
Small and precise packaging can help these products fit naturally into everyday routines.
·Mini-tube à embout
Contrôle précis du dosage, évite les gaspillages.
Suitable for acne spot treatment, concealer and lip-area care.
02 A Design That Stands Out
Products with a unique and memorable design are more likely to become part of consumers’ social sharing and personal expression.
Through unique structures and interactive details, UDN explores packaging experiences that make products more engaging, recognizable, and memorable.
·Kissing Tube
Magnetically attaches and detaches, adding fun and creating a memorable experience.
Adaptable to various head shapes.
·One Bite Cap
A special cut-out cap design, with options such as donut, stripe, and four-leaf patterns.
Gives the product a unique look and a fun user experience.
03 Conclusion
The rise of Girl Grip reflects a broader shift in how consumers interact with beauty products.
From being lightweight and easy to carry, to having a unique look and sharing value, consumers want products that fit naturally into their daily lives.
UDN continues to follow consumer needs and market trends. Through innovative packaging, we help brands turn consumer insights into better product experiences.
Contactez-nous pour découvrir d'autres exemples d'emballages et trouver l'inspiration pour vos créations.
